These courses focus on the principles of marketing, advertising, public relations, and brand strategy. By studying content creation, market analytics, and event management, they develop the skills to create impactful marketing campaigns, manage brand identities, and engage with consumers effectively. This program prepares students for careers as marketing managers, advertising executives, public relations specialists, and graphic designers, providing them with the expertise to drive business growth and foster meaningful connections between brands and their audiences. 

Related careers or professions

  • Marketing manager/specialist
  • Advertising account executive
  • Market research analyst
  • Brand ambassador/strategist
  • Business owner
  • Communications specialist/coordinator
  • Event planner

Related courses

Course #Course name 
COMM:1112Interpersonal Communication
COMM:1130The Art of Persuading Others 
COMM:1174 Media and Society
COMM 1305Communication Research in Real Life
COMM:1845Short-Form media Production 
COMM:2050Politics of Popular Culture
COMM:2060Public Relations, Publicity Stunts, and Pranks
COMM:2064Media, Advertising, and Society
COMM:2044 Political Communication
COMM:2070Social Media and Society
COMM:2085 Media Industries & Organizations 
COMM:2088Media and Democracy
COMM:4044Political Marketing: Media, Campaigns, and Persuasion
COMM:4183Networking America: The Cultural History of Broadcasting